Best Camera for Instagram, Youtube, and Fashion & Beauty Bloggers in 2020

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Lacey Chambers

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Today I’m going to dish on a question that I get asked all the time, and that is what camera do I personally use when blogging and why?  Well, I’ve answered this question and talked about cameras often before, so it’s time to update our buying guide for 2019-2020!  

My fashion blogger camera choice has changed in the past year because… spoiler alert, brand new camera styles came out in 2019 and AV equipment is better and badder than ever.   I’ll tell you why I picked each piece of equipment to optimize my visual presence and my brand across social media, and why you should consider upgrading to improve your own blog or Instagram game from a phone or cheap camera.

First though, let’s talk about why a blogger or Instagrammer needs to invest in a good camera.  In the fashion and beauty blogging world, pictures are everything, so you want to make sure every picture you’re taking and sharing is the absolute best it can be.  

Your images are how you share yourself, your vision, your lifestyle… with the world.  Without a high quality blogging camera that is capable of professional photographer level shots, you are just wasting your time and money and setting your blog up to fail.

Practice and good taste play a role, but the number one secret the professionals won’t tell you is that a good camera equals better pictures, period.  There is no such thing as a pro blogger with a cheap camera.  These cameras may look sophisticated and fancy, but they are designed to be picked up and used right off the bat without any training.  If you can use a point and shoot, you can use a DSLR.  Not to mention, if you’re stuck or want in depth guides, YouTube has thousands of awesome video tutorials.

When you invest in a professional quality camera, that money is a critical investment into your brand, your business, and your future as a blogger.  No one is going to enjoy reading your content if you have small, dark, poor quality images, and certainly no one is going to follow you on Instagram!  Not to mention, when you get to the level of having to pay for photographers and photo shoots, you’ll find having your own camera pays for itself very, very quickly.  Of course, if you’re here looking for the very best camera for fashion and beauty bloggers, you already knew that.

Without further ado, the number one camera I recommend for fashion and beauty bloggers in 2019 is…

The Canon EOS 5D Mark IV!

This will come as no surprise to longtime readers, as I’ve talked about my love for Canon cameras back since the early days of blogging, when I bought my first professional level camera.  Overnight, it changed my brand and I can’t overstate enough what an important and critical investment it was.  I’ve continued to upgrade over the years but I’ve always stuck with the Canon line and I have built up quite the collection of camera bodies and lenses.

Canon simply has the best quality image sensors, which in the old days of film would be like having a bigger, better negative.   What that means is that they take the best photographs of any camera in the world, with the best colors, sharpness, and overall quality in my opinion. They also make a huge line of lenses, which is also a whole other topic and post on it’s own, but suffice to say you will also have to invest in lenses over your career as a pro blogger.

I won’t go into the technical aspects of the camera, you can easily find all this information in hundreds of articles… or better yet read through the Verified Purchase amazon reviews… the proof is in the pudding!  It feels comfortable to hold, even for long shoots or in the cold, and it is sturdy and weatherproof.  The images it takes seem to have this special quality to them, very sharp, colorful, and luminous.  This is the best camera you can get for a lot of different uses, but beauty blogging and fashion blogging are two areas where the Canon 5D Mark IV really shines and is worth the investment.

Not to mention, it is always satisfying as a blogger when you go to a photo shoot and your gear is nicer than the professional photographer they hired!  Just make sure you know how to use it, but that won’t be a problem because I’ll be posting a helpful guide on tips and tricks on how to use a professional DSLR yourself and make every picture you take come out beautiful!  Actually, I’m teasing, you can take amazing pictures just by looking through the viewfinder, hitting the shutter halfway down to autofocus, and then clicking, all while on the Auto setting.

This camera could not be easier to use, but better still is how easily it takes absolutely gorgeous photos.  Most of the time you won’t need to edit the photos after you take them, you can use the images straight out of the camera and they look like you paid a pro thousands of dollars for a full-day shoot.  Anyone who says ‘it’s not about the camera, it’s about the photographer’ is only telling you half the truth.  With a Canon 5D Mark IV in your hands, any fashionista, Instagram model or blogger can take the same vivid, eye-catching images as the famous professionals, and launch yourself into that same category.

Best of luck, and please comment below if you’re trying to decide on buying a new camera, or if you love the one you already have and want to dish about it!

With Love and Lenses, Lacey